"Visual metaphors are a powerful aid to human thinking. From Sanskrit through hieroglyphics to the modern alphabet, we have used ciphers, objects, and illustrations to share meaning with other people, thus enabling collective and collaborative thought. As our experience of the world has become more complex and nuanced, the demands to our thinking aids have increased proportionally. Diagrams, data graphics, and visual confections have become the language we resort to in this abstract and complex world. They help us understand, create, and completely experience reality."
"The information designer shapes an experience, or view, of the data with a particular aim in mind."
"When the aim is to inform, data has to be subjected to editorial interpretation before a design is generated. If you skip this step, the infographic will turn out to be an exact reproduction of the raw data. We like our working process to be visible - probably out of an urge to be accountable. BUt whatever the reason, it should never be a process for the process' sake; rather, it should be an aid in creating an image that tells a certain story."Catalogtree interview
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